The following Questionnaire is part of a study about the Mobile TV acceptance in the Egyptian mobile market.

Please, note that all your answers will be confidential and will be used ONLY for the purpose of research, without any reference to the identity of the interviewee. Accordingly, you are kindly requested to respond to all questions frankly. Your responses will be treated as strictly confidential and only the researcher will have access to the information that you provide.

The aim of the research is to gain deeper understanding of the customers' attitude towards using the Mobile TV service, and the findings will be used to assisst the mobile network operators to better design the service taking into consideration the customers preferences and needs.

Below is a list of terms and their explanation that you will run through during the course of this survey.

Mobile TV: Mobile TV will offer television as viewers know it and understand it. Users will be able to watch content with which they are familiar from traditional broadcast television on their mobile devices. The main differences are that they will be able to watch it on the go, instead of ‘going to’ the information as they do with television, radio and the Internet, and that instead of a big screen they will watch it on the small personal screen of their mobile device.
SMS: Short Messaging Service; sending text via your mobile
Soaps: That form of television that works with a continuous open narrative. Each episode ends with a promise that the storyline is to be continued in another episode. For example: Friends, Noor, Coronation Street, etc…

Thank you for taking the time to answer the following questionnaire, which is aimed for research purposes only.

Note: It usually takes around 10 minutes to complete the below questionnaire.


Questionnaire


Section A: Please, choose the most relevant answer

1
Which mobile network do you currently use?
 
Etisalat 
Mobinil 
Vodafone 
I do not have a mobile subscription 
2
Have you ever tried Mobile TV service in your network?
 
I am a regular user 
Several times 
Few times 
Just once 
I never tried it 
I never knew that my operator offers such service 
2A
How did you like the service in general?
 
Very much liked it 
Liked it 
Neutral 
Disliked it 
Very much disliked it 
3
Have you ever heard before that other mobile network operators in Egypt are offering Mobile TV service on their network?
 
I have heard about it from media & friends 
Maybe, I have heard about it once, or twice 
Not sure 
Never heard about this 
4
I have heard about Mobile TV service before.
 
Yes 
No 
5
I use mobile services other than the regular voice calls & SMS
 
Yes 
No 
6
In general how frequent do you use mobile services (other than voice calls & SMS)?
 
Several times a day (more than 5) 
Few times a day (less than 5) 
Few times a week (less than 5) 
Few times a month (less than 5) 
Never 
7
I use a mobile service if: (you may choose more than one answer)
 
I think it's easy to use 
It's fun 
To make use of my spare time 
I always use mobile services regardless of any reason. 
Service quality is good 
My mobile device is compatible with this service 
Others tried it first 
Promotion is attractive 
I have prior knowledge of 
It matches my life style 
I see it useful 
Other, Please specify: 
Section B: please tick your preferable
answer using the below scale 1. Strongly agree, 2. Agree, 3. Neutral, 4. Disagree, 5. Strongly disagree

1
I believe that Mobile TV service is useful for me.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
2
Using the service would allow me to better make use of my waiting time.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
3: The use of the service would be flexible enough to accommodate my different needs, as detailed below.

3A
The service would allow different subscription options (monthly flat fee, pay per view, one time setup initial fee, free TV with many advertisements).
 
Strongly agree   1  2  3  4  5 Strongly disagree  
3B
The service would allow the ability to record/download certain programs, for a certain fee, to watch at user's convenience.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
3C
The service would offer a variety of programs/channels covering different needs (news, sports, movies, music, religious content).
 
Strongly agree   1  2  3  4  5 Strongly disagree  
4
I would expect the service to allow me to interact with the programs available through the service.For example, to vote in star academy while watching the show, with a single click.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
5
The service should be offered with a good quality comparable to that of a regular TV.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
6
The use of the service would be entertaining.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
7
I expect to have fun using the service.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
8
I expect that learning to use the Mobile TV service would be easy for me.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
9
I expect that it would be easy to interact with the service. For example, through clicking on a link to direct me to the website of the product in the shown advertisement to get more information.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
10
I expect that the login procedure to the service would be easy.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
11
I expect that navigating through different channels/programs would be easy.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
12
I expect that it would be easy to view the programs clearly in the small mobile display.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
13
My friends would think that I should use Mobile TV service.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
14
In general, I use the services which my friends use.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
15
Media is full of reports, articles and news suggesting that using Mobile TV service would be a good idea.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
16
I believe that almost all of my friends would be using Mobile TV.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
17
My friends would think that we should all use Mobile TV.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
18
Using the service would enhance my image in front of my friends and family.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
19
People who use the service would have more prestige than those who would not.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
20
I expect the Mobile TV service would be available wherever there is regular mobile service.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
21
I expect that I would not need to change my mobile device to use the service.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
22
I expect that the use of the service will not affect my mobile device's battery lifetime.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
23
I would expect to have specific customer support available for assistance with any service difficulties.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
24
I would expect that service specialized instructions would be available to me once I start using the service.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
25
I feel free to use the kind of mobile service that I like.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
26
I would have the necessary means and resources to use Mobile TV service.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
27
In general, I have the knowledge necessary to use the mobile services offered by my operator.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
28
I only try mobile services which I have prior knowledge of.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
29
I would expect to pay extra cost for using the Mobile TV service.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
30
I would accept to view some advertisement while using the service.
 
Strongly agree   1  2  3  4  5 Strongly disagree  
31
I intend to use/continue using the Mobile TV service
 
Strongly agree   1  2  3  4  5 Strongly disagree  
Choose the most appropriate answer:

32
I would still use the service if I had to pay a monthly fee up to (the less the service is priced, the more advertisements will be shown)
 
5 EGP 
10 EGP 
15 EGP 
20 EGP 
30 EGP 
33
I would expect to find the service with this type of subscription
 
One time initial setup fee 
Monthly subscription 
Pay per view 
Free of charge (with many advertisements, & no guaranteed quality) 
34
I would love the service to provide the following types of content (You may choose more than one type)
 
News 
Sports 
Music TV 
Movies 
Religious Content 
Soaps/Reality 
Others (Please specify) 
35
How long, daily, you would expect to use the service for?
 
I would not use it at all 
less than 20 minutes 
20 to 40 minutes 
40 minutes to 1 hour 
More than an hour 
36
When would you expect to use Mobile TV?
 
Never 
On my way to work 
When stuck in traffic jam 
At home 
Lunch break at work/school 
Generally, when I am waiting for something (e.g. train, doctor, dentist ...etc) 
Other (Please, specify) 
Section C: Personal Data

1
Gender
 
Male 
Female 
2
Age
 
Less than 18 
18 - 25 
26 - 35 
36 - 45 
Over 45 
3
Education
 
High School or less 
University Graduate 
Post Graduate 
Others (Please Specify) 
4
Job Nature
 
Student 
Unemployed 
Self Employed 
Employed part time 
Employed full time 
Housewife 
Retired 
5
Average monthly income
 
Less than 1,500 EGP 
1,501 - 3,000 EGP 
3,001 - 5,000 EGP 
5,001 - 10,000 EGP 
More than 10,000 
6
What is your mobile subscription type?
 
Prepaid (Kart) 
Postpaid (Khat) 
7
Who pays for your mobile subscription?
 
I pay for myself 
My parents/relative 
My company 
Other  
8
On average, how much do you spend monthly for your mobile subscription?
 
Less than 100 EGP 
100 - 150 EGP 
151 - 200 EGP 
201 - 250 EGP 
251 - 300 EGP 
More than 300 EGP 
9
How often you change your mobile device?
 
Whenever there is a new interesting model 
Every year 
Every 2 years 
Every 3 years 
When it is not working anymore 
10
When you change your mobile device, who pays for the new mobile device?
 
I pay for myself 
My parents/relative 
My company 
Other  


About this survey

Please note that all your answers will be confidential and will be used ONLY for the analysis purpose of the researcher's thesis without any reference to the identity of the interviewee.
Accordingly, the researcher is kindly urging you to answer all the questions frankly.